WHY TO EXHIBIT AT BABYCOOL PARIS ?
1. An international clientele
The Babycool Paris trade fair is internationally renowned. Buyers from all over the world meet there every year to discover innovations in the baby and early childhood sectors and invest in the French market. Babycool Paris provides you with exceptional visibility and the unique opportunity for visitors to preview your latest products.
2. Exclusive visitors
Take part in a well-known event, bringing together all players in the babies and toddlers development and care sectors, including manufacturers, retailers, e-commerce specialists, major buyers, laboratories, buyers for nurseries and local governments, and people in charge of purchasing in the educational field. What are they looking for? 95% come to discover new products and 75% come to see how the trade fair operates: remember to bring your prices for next edition!
3. Babycool’s reputation
For 15 years, Babycool Paris has given a comprehensive, detailed overview of the baby and early childhood sector. Nationally and internationally renowned, it attracts the biggest brands in the industry, as well as buyers from around the world and the trade press each year. Transform your business and increase awareness of your brand among existing and potential clients by taking part in this well-known event, the only specialised BtoB one of its kind in France.
4. Guaranteed media coverage
Babycool Paris has become the reference for the market’s main players. Throughout the year and during the trade fair, Babycool Paris is in contact with both the baby and early childhood press and the mainstream media. More than one hundred journalists will be present to cover the event. To maximise your visibility even further, we have set up ad-word campaigns and update our social media and network of influencers on a daily basis.
5. Renowned Influential partners
Babycool Paris makes it their mission to showcase your products, services, and innovations to a well-targeted, professional clientele. That is why we decided to establish specific partnerships to meet clients’ requirements.
ACTUBABY- the essential newsletter for keeping up to date with the world of babies and expectant mothers.
ACONTICOM- our press relations agency enhances visibility and attracts the attention of journalists, conveying maximum information in a minimum amount of time.
Reflecting the diversity of the SMEs that form it, the French Federation of the Toy and Childcare Industries is an invaluable resource.
GFK works in association with Babycool on a regular basis to shed light on information and key statistics in the childcare sector.
Each quarter, GFK publishes exclusive information about market trends for each type of product on Babycool’s social media pages.
KIDIWIZ, a specialised marketing agency targeting the Parent-Children-Family sector, offers a dedicated portal giving marketing information and advice. Together, we founded FAMILY DAY, making Babycool Paris an essential event for brands at all levels of communication to maximise their visibility before, during, and after the trade fair.
THE EARLY CHILDHOOD PROS, a leading website for early childhood professionals, provides multiple perspectives on early childhood and educational practices.
ADRESS COMPANY BABY positions itself as a complete Media Agency specialized into communication to mothers-to-be and young mothers. Adress Company Baby offers different types of services such as database management, influence marketing, monetization of your data…
6. Creating a buzz on social media
Since our main objective is to build long-lasting relationships and provide an interface all year long between Babycool, exhibitors (baby and early childhood brands), visitors (buyers, buying syndicates, partners), we have decided to significantly increase our digital presence in conjunction with our partner Kidiwiz, particularly on social media. We have also created a community of opinion leaders and bloggers to share our news.