BABYCOOL MARKETING & COMMUNICATION PLAN
Babycool Paris sends out a monthly newsletter to several thousand readers to keep market players up to date with news of the baby and early childhood market and the Babycool trade fair. Focusing on brands, products, interviews with recognised experts, and market tendencies, the newsletter is both a guide and a showcase for the latest trends, and covers the entire industry.
THE FAMILY DAY by KIDIWIZ
An event within an event, “Family Day” brings together approximately 150 professional opinion leaders. At the end of the day, a jury of opinion leaders will award the parents’ prizes and reward the most innovative products.
We carried out a consumer survey of between 30,000 and 50,000 young mothers, with our partner, the Address Company. The results will be presented to exhibitors on the evening of Sunday, the 2nd of September – a unique opportunity to become aware of consumer expectations.
INVITATIONS & SEARCH ENGINE OPTIMISATION
Babycool Paris sends out invitations via mail shots and e-mails to their entire database and uses social media to send out “save the date” reminders to our online community of followers. We also create web marketing activities, including affiliation, retargeting, and Google referencing (adwords).
Babycool Paris understands and recognises the importance of the digital world. With 6 active accounts on Facebook, Twitter, YouTube, LinkedIn, Viadéo and Pinterest, our online community is expanding every day, with thousands of subscribers following our news feed. Our social media pages also provide valuable information and help in understanding changing market trends.
Awarding the Parents’ Prize gives us an opportunity to work with the most well-known bloggers and opinion leaders in the baby and early childhood sector, including demanding parents who have tremendous visibility and a fine reputation. As choice testers, they come to the trade fair to discover all the latest innovations, which they will then showcase on social media.